Nowadays more and more people are thinking about taking a step towards additional income and financial freedom. Business opportunities are countless for those who would like to start their own home-based business. That is why it makes it so difficult to decide what exactly you would like to do and how and where you would start.

Let’s talk about internet marketing as one of the great opportunities to work from home and make a part time or even a full time income for yourself and your family. As any other business, internet marketing has its advantages and possible problems you might face as a beginner.

If you don’t have your own product or service, you can sell other people’s products or services. There is plenty of companies on the internet that you can become an affiliate for. In affiliate marketing, you simply send traffic to an end merchant, and that merchant handles all the details of the sale and pays you a commission. The benefit of this is that it is comparatively easy for you. Affiliate marketers do not have to take credit cards, select product lines or handle customer service, they receive their commission just for building a site that generates traffic to the merchant. However, you should not think that none of your efforts will be involved in this process. You will need to create and be responsible for your own “advertising campaign” for each and every affiliate program you are a part of. This of course includes driving lots of traffic to your web site and using various media, not only internet alone, to advertise your product or service.

If you have your own product or service, it is even better -- when you sell your own things you get 100% profits. The disadvantage is that you will have to handle the entire process of selling on your own, including inventory, payment, shipment, return policy etc. If your profit margin is high enough than it will be well worth all the hassle.

If you are not sure that you know enough about internet marketing you can educate yourself for free -- read articles from free articles web sites, there is always plenty of advice there. Another good source of free advice is forums. Participate in popular marketing forums, and you can get lots of tips, ideas, advice -- all for free. The disadvantage of self-education in marketing is that you have to spend a lot of time for that and always test, test and test new ideas and techniques. It may become a very time-consuming process.

If you do not want to spend so much time for self-education you can always find a marketing course, buy it and study. It is also possible to have a personal mentor or coach who would help you through the process. It will depend on your budget though, most of the personal coaches charge a very high fee for their consultations.

If you don’t like to work for someone else, you can be self-employed when you do internet marketing. You can set your own hours, be your own boss, make your own decisions. With all of that comes lots of responsibility as in any privately owned business. Decisions are yours and responsibility is all yours also. You should not be afraid of that and treat internet marketing just like any private business.

First of all, you need to decide for yourself if internet marketing is right for you. Think about it and make a list of benefits and problems you might face when you start doing it. If you like it, have passion for it and can be persistent enough you will have all chances for success.