Why are small businesses such a powerhouse in the economy?

One of the ingredients is that successful small businesses are run by people with passion. Small business owners believe in what they are doing, and they love doing it. They are brimming with ideas.

At heart, most small business people feel that they were born to make a difference in the world - to make the world a better place. The small business owner is obsessed with succeeding in making that difference and reaping the rewards that they deserve for both themselves and for the people around them.

They do what it takes to make something happen - the long hours, the heartache, the joy, the desperation, the failure, the success and the elation. These people experience the full range of human emotion in the pursuit of their dream. They are the true believers.

How then can the small business consultant contribute to the small business owner’s success?

The answer is that the small business consultant must know how to help the small business owner learn to think strategically and thereby gain clarity, focus and direction. Such results are possible only when the consultant keeps three critical factors in mind:

- While passion is often a key ingredient, a small business cannot run on passion alone
- The small business person must make good strategic decisions
- A successful small business person works hard