As a huge observer of paradoxes and that too of life's parodies, I have strongly believed in this paradox since young. That of helping oneself is of paramount importance before helping others. We cannot effectively help others if we are in need of help ourselves. Perhaps it will be better if I relate this to an organisational context which I experienced when I was in the Army.

Back in those days, actually just more than a year ago lest I sound too old, I was working in this department of the highest division of the largest formation in the Army. I have to mention that the department is of high level so as to highlight the importance of having good internal resources for workers to work with. Being at the Head Quarters level, where the administration gets extremely busy, we needed relatively fast and reliable computers to work with. We had a buggy version of windows 95 and there was a total lack of basic hardware which made it all the more difficult to transfer information on a daily basis. I had failed to make my supervisor see the importance of having good resources to work with. So this is the scenario in the organisation. In fact this is congruent to how most companies function today.

Most companies, in the quest for satisfying customers, keep cutting down on costs. The problem is that they do not know how to differentiate necessary and unnecessary costs/liabilities. By having less than adequate resources for employees to work with, they easily lose pride and satisfaction in doing their jobs. This affects their performance and in turn brings down the overall quality of an organisation's products and services. Being customer-oriented is not enough to succeed, keeping the employees is equally vital. By keeping them happy, they would feel appreciated and see themselves as an integral part of the company's strength.

Relating back to our initial paradox statement, companies have to help themselves to be well equipped before providing value to their customers. They have to serve themselves internally before serving externally.

This is the same concept when people, being people, invest so much effort, money and time on unnecessities and invest none for their health and well-being of their emotional state. It boils down to their obliviousness of the fact that we need to help ourslves before helping others.